A key differentiator to help telcos to distinguish themselves is the ability to provide subscribers with consistent experiences across the various touchpoints and interaction channels they use. A dashboard is a tool to visualize this.
Global Dashboard View
The dashboard provides a business with an overview to ensure delivery of an end-to-end experience for the consumer any given time.
This dashboard view helps the Marketing manager identify consumers that are more valuable than others. Determine their attributes. Create and maintain campaign. Analyze information and customer support for creating better user experiences.
Especially younger consumers expect to be able to self-service their telco account. They are more likely to reach out through chat and social media. A dashboard not only gives them control over their telco choices, but also provides the opportunity to reach them with personalized messages and campaigns.